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NIL BRAND ACADEMY  ·  BUILT BY ME3 DIGITAL

The athletes landing NIL deals aren't lucky. They're prepared.

NIL is a real opportunity. Most athletes just never learn how to take it. This is where you learn exactly how brands decide who to invest in, and build everything you need to become the athlete they choose, taught from the side of the table that actually makes the call.

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2023 NIL Brand of the Year 2023 Achievement in Brand Partnerships 2022 Agency Partner of the Year
The NIL Launch Kit guide, workbook, and templates
START HERE

Before we talk about the Kit, let's talk about NIL.

Most athletes think NIL is about posting on Instagram and hoping a brand notices. That is the number one reason talented athletes get passed over. Here is what is actually true.

You think
NIL is about followers. It isn't. Brands can buy reach anywhere. What they cannot buy is an athlete they trust to represent them well.
You think
The biggest accounts get the deals. They don't. We have watched athletes with modest followings out-earn "bigger" names, because they were easier to work with.
You think
A brand deal is about you. It's about them. Every dollar a brand spends on you is a small bet with their name attached. Your job is to make that bet feel safe.
You think
You need to be discovered. You need to be ready. Brands invest in professionalism, reliability, and clear communication. Those are things you can build, starting today.

Read that last one again. Reach gets you noticed. Trust gets you hired. That single shift is the difference between waiting to be picked and becoming the obvious choice.

I'm ready to get prepared →
THE PART NOBODY TEACHES YOU

Why some athletes get the call, and others get ignored.

When a brand is deciding whether to work with you, there is a quiet conversation happening in a room you never see. Before anyone talks about money, they are asking a handful of questions about you. Answer them well, and you get the yes. Here is what they are actually asking:

Can we trust this athlete with our name?
Will they represent us the way we would represent ourselves?
Will they respond professionally and on time?
Will they actually hit the deadline we agreed on?
Do they understand this is a business relationship?
Can they communicate clearly when something changes?

Notice what is not on that list: your follower count. None of these questions are about talent or fame. They are about whether you are prepared. And every single one of them is something you can learn to answer with confidence.

That is exactly what the NIL Launch Kit teaches you to do.

Teach me how →
A NOTE FROM THE FOUNDER

Why I built this.

Michaela Falco, Founder of ME3 Digital
Michaela Falco
Founder, ME3 Digital

"For years, I sat on the opposite side of the table from the athlete."

I founded ME3 Digital in 2019 and built it into an award-winning NIL and influencer marketing agency. That means brands hired us to do a specific job: find athletes, evaluate them, negotiate the deals, and manage the partnerships. I have been in the room where the yes or no actually happens.

And here is what broke my heart, over and over. I watched genuinely talented athletes lose real opportunities over things that had nothing to do with their talent. A slow reply. A missing media kit. No clear way to reach them. A message that read like a copy-paste. Small, avoidable mistakes that quietly moved them to the "no" pile.

The whole time, I kept thinking the same thing: nobody is teaching these athletes how brands actually think. They are getting advice about going viral when what they need is to understand the business on the other side of the deal.

So I built NIL Brand Academy to hand athletes the one thing I could give that almost no one else can: the view from the side that decides. Everything in this Kit comes from real campaigns and real decisions, not theory. It is the guide I wish every athlete had before they ever sent their first pitch.

Michaela FalcoFounder, ME3 Digital  ·  NIL Brand Academy
Get the Kit Michaela built →
WHY THIS IS DIFFERENT

Not another creator sharing what worked for them.

Most NIL advice comes from someone who landed a few deals and is telling you what happened to work for them. This is built by the agency brands actually hire to find, evaluate, negotiate with, and manage athletes. That is a fundamentally different education, and it is your unfair advantage.

Award-winning, woman-founded agency

ME3 Digital, founded in 2019 and recognized across the NIL industry.

Real national campaign experience

We have evaluated, selected, and managed student-athletes across dozens of universities for real brand campaigns.

The view from the side that decides

Every framework in the Kit comes from real partnership decisions, not guesswork.

2023 NIL Brand of the Year 2023 Achievement in Brand Partnerships 2022 Agency Partner of the Year
Michaela Falco and the ME3 Digital team with the 2022 Hooters Agency Partner of the Year award
Hooters Agency Partner of the Year · 2022
2023 NIL Brand of the Year, NIL Summit, ME3 Digital
THE ROADMAP

One clear path, from unsure to Brand Ready.

You are not going to figure this out in the dark. The Kit walks you through the exact steps, in order, each one building on the last.

1Understand NIL
2Build your personal brand
3Create your one-page media kit
4Optimize your profiles
5Understand your pricing
6Find the right brands
7Pitch professionally
8Navigate the partnership
9Follow through like a pro
Become Brand Ready
Start the roadmap →
WHAT YOU GET

Everything you need, and nothing you don't.

This is not a pile of pages. It is a complete system, where every piece has a job and a payoff.

The 35-Page Guide

What it is: a coach-style walkthrough of how brands think, choose, and hire.
Why it matters: you stop guessing what brands want and start showing them.
In practice: read a chapter, understand the game, know your next move.

The Brand Ready Workbook

What it is: a fill-in companion that turns every lesson into an action.
Why it matters: you finish with your brand actually built, not just read about.
In practice: complete each mission and check off real progress.

The 8-Piece Editable Template Pack

What it is: done-for-you templates you customize in minutes.
Why it matters: you look like a pro on your very first pitch.
In practice: open, replace the brackets, send.

The NIL Resources Hub

What it is: an always-current directory of the official rules that govern you.
Why it matters: you never act on stale or wrong information.
In practice: bookmark it, check it before every deal.

Inside the Template Pack, you get all eight:

One-Page Media Kit

The single asset you attach to every pitch, so a brand can size you up in seconds.

Outreach Scripts (Email + DM)

Word-for-word first messages and follow-ups, so you never stare at a blank screen.

Brand Partnership Overview

A plain-English way to align on the deal before work starts, so nothing goes sideways.

Invoice

A clean, professional invoice, because clean invoices get paid faster.

Rate Card

A simple method to price your NIL with confidence instead of guessing.

Prospect & Outreach Tracker

A 2-tab system to research brands and run your pitches like a professional.

Content Planner

Plan around your pillars so your feed tells one clear story brands trust.

FTC Disclosure Checklist

Stay compliant and low-risk every time you post a paid partnership.

Get all of it →
WHAT THIS IS REALLY WORTH

The kind of guidance agencies charge for. Built for an athlete's budget.

When a brand or an athlete hires an agency like ME3, this is the kind of work they are paying for. Most athletes never get access to it. The NIL Launch Kit puts the same systems in your hands.

Hire an agency

Out of reach for most athletes
  • Professional brand positioning
  • Custom media kit development
  • Outreach and pitch systems
  • Prospect research and targeting
  • Pricing and rate strategy
  • Compliance guidance

The NIL Launch Kit

Yours today
  • The same positioning frameworks
  • A media kit template you fill in
  • Ready-to-send outreach scripts
  • A prospect research tracker
  • A method to price your NIL
  • A live compliance Resources Hub
$27regularly $34
Introductory price

The complete system, instant digital download, for the price of a team dinner. This is about access, not a made-up markdown.

Get instant access →
WHAT HAPPENS AFTER YOU BUY

No confusion. Just a clear next step.

1Purchase
2Instant download
3Read the Guide
4Complete the Workbook
5Customize your templates
6Build your media kit
7Research brands
8Send your first outreach

Everything is digital and yours to keep. Works on any device. Nothing ships, and nothing is complicated.

LET'S BE HONEST

This isn't magic. It's preparation.

I am not going to promise you things I can't promise. Here is the honest truth about what this is, and what it isn't.

What this will NOT do

  • Land you a national deal by tomorrow
  • Make you famous overnight
  • Do the work for you
  • Promise any specific income or sponsorship

What this WILL do

  • Show you exactly how brands evaluate athletes
  • Give you the professional systems brands look for
  • Build genuine confidence in how you present yourself
  • Prepare you to take the opportunity when it comes

Opportunity rewards the prepared. This Kit makes sure that when a brand is ready, you already are.

IS THIS FOR YOU?

Built for athletes who are ready to take themselves seriously.

This is for you if you're a...

  • High school athlete (where NIL is allowed)
  • College athlete ready for a first deal
  • Transfer or walk-on building from scratch
  • Parent helping their athlete do this right
  • Coach guiding athletes through NIL
  • Athlete with a small following, starting from zero

This is not for you if you...

  • Want a shortcut or a hack
  • Expect overnight success without the work
  • Aren't willing to learn how brands think
This is me. Let's go →
QUESTIONS

Everything you might be wondering.

Do I need a big following?

No. This whole Kit is built on the opposite idea: brands hire athletes they trust and can work with, not just big accounts. Many first deals go to athletes with small, engaged, local audiences.

Can my parents help me use this?

Absolutely, and many do. Parents and athletes work through it together all the time. It is written in plain English, with no jargon, so anyone can follow it.

Do I need Canva?

A free Canva account covers the Canva versions of the templates, and the Google Docs versions work without it. Either way, you are covered.

How long does this take?

You can read the Guide in an afternoon. The Workbook and templates are meant to be worked through at your pace, and there is a 30-Day Action Plan if you want a simple week-by-week rhythm.

Is this beginner friendly?

Yes. It is designed for athletes starting from zero. Every step is explained, and the templates give you a professional starting point so you are never staring at a blank page.

Why is it only $27?

Because the goal is access. This is the introductory launch price (regularly $34). It is meant to put professional-level guidance in the hands of athletes who could never hire an agency for it.

Can I update my media kit later?

Yes. The templates are yours to keep and edit as often as you want, as your stats, story, and partnerships grow.

How do I get everything?

Instantly. It is a digital download, so you get access right after purchase. Nothing ships. Works on any device.

Is this legal or compliance advice?

No, it is educational. We flag what to watch, like FTC disclosure and school and state rules, and the Resources Hub links you to the official sources so you can verify your own current rules.

ONE YEAR FROM NOW

There are two versions of your next year. You choose which one.

If you start now
  • You have a personal brand that is actually built.
  • Companies know your name and what you stand for.
  • You know how to pitch, and you do it with confidence.
  • You understand your value, and you can name it.
  • You are the athlete a brand remembers.
If you wait
  • You are still wondering how other athletes are doing it.
  • You are still waiting to be noticed.
  • Another athlete, no more talented than you, gets the call.
  • Not because they were better. Because they were ready.
  • And the opportunity quietly passes by.

Every day you wait, another athlete becomes the one brands remember. The only thing standing between you and that is preparation. Start today.

Become Brand Ready →
Instant access  ·  works on any device  ·  built by an award-winning NIL agency

Educational resource, not legal or financial advice. NIL rules vary by state, school, and governing body, verify your own. Digital product; all sales final.